![]() This increased depth of targeting is essential for specialized auto repair shops. This may be sufficient depending on your goals, but it’s far from the most efficient possible campaign.īecause we’re using a median measure of a small population-and not household-by-household demographic data-many homes you’ll be delivering to will fall well outside those thresholds.ĭepending on your ideal customer profile, you might need more precise targeting (Especially for specialized repair shops).įull-service saturation campaigns provide numerous targeting options-everything from demographics, car ownership (including the make and model), and shopping preferences, among many others. You can exclude business and pick postal routes based on median age, income, and household size-but that’s about it. After all, the goal is spreading a high volume of mailers over a broad area while keeping costs minimal.ĮDDM’s targeting options are minimal. Saturation campaigns aren’t all about targeting sophistication. Its called Every Door Direct Mail With an EDDM campaign, the Post Office. ![]() Multi-Location Auto Shop Direct Mail ROI Calculator Today, the United States Postal Service has a gift for the small business owner.Low Price Auto Repair Postcard Marketing.Specialty Auto Shop Direct Mail Marketing.Auto Repair Direct Mail Case Study – Daniels Tire Service.Automotive Reputation Management Case Study Daniels Tire Service.Automotive Website Design Case Study Wiygul Automotive Clinic.Automotive Website Optimization Case Study Daniels Tire Service So what is EDDM It is a mailing sent to every dwelling unit (house, apartment, condominium or mobile home) and business in a specific geographic area.Google Ads for Auto Repair – How to Bible.You also need to get postal certifications from the post office before being granted permission to use direct mail. You also need to deal with other entities and buy the postcards and mailing lists (although some companies, including UZ Marketing allows you to purchase both at the same time). The response rates are typically double than EDDM, based on various anecdotal reports around the web.ĭrawbacks include the time required from start to finish, which is anywhere from 2-4 weeks from commencing to the point it finally reaches the mailbox of your audience. ![]() Other advantages of using Direct mail is that you can use standard postcards successfully, which drastically reduces the cost of printing. This allows your targeted campaign to hone in on only those individuals you believe will have the highest response rate, and indeed that is what past results show. You can purchase mailing lists from third party companies that let you choose demographics such as age, race, gender, income level, and other variable data. The difference, however, is that Direct Mail campaigns are targeted based on your preference. The printing cost is also higher, since the USPS has specific size requirements of all EDDM postcards.ĭirect Mail is similar to EDDM in that it’s also in the mail advertising category. Its cheaper EDDM costs about 18 per piece. The actual response rate for EDDM is lower than targeted direct mail. USPS offers a mapping tool where you can provide your target street, ZIP code, or city. Just print your cards, pick your routes, and send your blast.ĮDDM isn’t without drawbacks, however. EDDM is also far easier to put into practice than Direct Mail, since it doesn’t require you to purchase mailing lists from a third party source. That means maximum exposure to your brand, and its term in the industry is referred to as “saturation mail”. One of the main benefits for using EDDM is that it’s cheap in postage, and you can send it out to an entire area. You can also select the zip codes to send the cards out in. This option is effective if you’re looking for an area targeted blast, especially if you have a storefront located in the vicinity of the area you choose. EDDM is more location based targeting, in that you choose particular USPS routes that mail carriers take, and hit every door via direct mail. Difference Between EDDM (Every Door Direct Mail) and Direct Mail – The primary difference between EDDM and Classic Direct Mail is the audience that receives it.
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